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Help Yourself to a Great News Release with "The 3 I Technique Marketing Articles | December 6, 2001
Getting ... to attract ... and get the word out in your local area, field Sokratis Papastathopoulos Jersey , or industry is crucial to jump starting any ... or ... effort. Ask any editor most news releases end


Getting publicity to attract attention and get the word out in your local area, field, or industry is crucial to jump starting any marketing or promotion effort. Ask any editor most news releases end up in the trash can or recycling bin. But how do you prepare and transmit an effective news release so that it will actually achieve results?

Most people have real difficulty writing press releases. Some people even compare writing a press release to working while under the influence of a week-long migraine headache. Ugh!

You don't have to strain your brain. Relax! Believe it or not, it's easy to have fun when you write a news release. You can minimize the hassle and help yourself to a great news release with something I call the ?The 3 I Technique". Here's how.

Start by using the following basic assessment strategy to define what to say in a basic press release:

1. Who are my customers?

2. What do they read, watch or listen to when they get information that motivates them to buy a product I can offer?

3. What media allow me to target these people with a news release in the way they appear to be responding?

4. What types of articles or feature options are presented in the media you've identified?

5. What can you offer to match the readership and editorial interests you've identified?

The answers to these questions establish your writing environment. To make the actual news release creation process simple Shinji Kagawa Jersey , you then utilize ?The 3 I Technique? to see what you can learn about what your key target media look for. This can be a very insightful experience and you can learn how to do it and develop your own great news releases.

The specific goal in this case is to learn and devise an approach to getting in to say, USA Today. Of course, you can use this technique to write news releases for any individual publication or a target group of publications.

The 3 I Technique is pretty simple and works like this:

1. Identify a successful model.
2. Imitate the structure and content of the success model.
3. Innovate with your own information.

Step 1: Select your top media or publication.

Study it carefully and identify a successful article or book or product review similar to what you want to offer. What you are looking for is an article that is just like what you wish would be written about you. If you want to be in USA Today, study USA Today. Look at and analyze five to ten USA Today articles.