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Have you heard the one about Google taking over Double Click! Marketing Articles | April 24, 2007

This is all so strange, we are talking here about an unproven medium Cheap Jerseys , where any number of well respected people have voiced opinions as to the appropriateness, or otherwise, as to using the Internet as an (traditional) advertising medium.


Jerry Della Femina claims that most online advertising creates resentment, working to shut down attention rather than elicit interest. Zergio Zyman feels that banner ads are a joke Wholesale NHL Hockey Jerseys , and Della Femina goes on to say "?and figure out different ways to reach people but we're not going to reach them by advertising on the internet".



Well it has AdLand and the Media industry up in arms, together with a host of other Top-Down-Management Corporate names, like Microsoft; AT&T; AOL & Yahoo about various concerns.


Frankly in the case of Microsoft it surely must be the case of the pot calling the kettle black! Both Microsoft and AT&T have faced anti-trust charges in the past, with Google Co-founder calling Microsoft "A convicted monopolist".


And in creeps that accountant turned Ad Man Wholesale Hockey Jerseys , Sir Martin Sorrell, "One of the most powerful voices in advertising", which, in my opinion Wholesale Adidas NHL Jerseys , says a lot about the state of advertising to day.


It appears that there is growing concern in AdLand about Google's online dominance.


This is all so strange, we are talking here about an unproven medium, where any number of well respected people have voiced opinions as to the appropriateness, or otherwise Wholesale New NHL Jerseys , as to using the Internet as an (traditional) advertising medium.


Jerry Della Femina claims that most online advertising creates resentment, working to shut down attention rather than elicit interest. Zergio Zyman feels that banner ads are a joke, and Della Femina goes on to say "?and figure out different ways to reach people but we're not going to reach them by advertising on the internet".


In Marketing Management, Philip Kotler had this to say Wholesale NHL Jerseys Cheap , "To remain effective and profitable, marketers must strike the delicate balance between the ineffectiveness of trying to be all things to all people through mass marketing, and the cost prohibitive extreme of completely customising a marketing mix to each individual".


Doesn't this logic admit that mass marketing is a thing of the past?


And isn't the Internet a highly sophisticated form of mass marketing? You have to remember that it is all being driven by the mass marketing mentalities of AdLand and associates. All driven by data based technologies which invariably boil down to marketing to a mass of niches, make no mistake about it Wholesale NHL Jerseys Free Shipping , the purportedly "Personalised" approaches" to customers remain a form of mass marketing.


What Top-Down-Management hasn't cottoned on to is the fact that the Internet is a bottoms-up medium (if that is what you would call it!) ? and people are connecting with each other and most certainly not with advertising. On TV commercials may create brand awareness, on the web they only create annoyance!


Meanwhile back at the ranch Online advertising remains. Cheap Wholesale Jerseys Cheap Jerseys From China Cheap Jerseys From China Cheap MLB Jerseys Wholesale Cheap NFL Jerseys Cheap NFL Jerseys Free Shipping Wholesale College Jerseys Cheap Basketball Jerseys Wholesale Cheap Baseball Jerseys Wholesale Wholesale Jerseys Online